Viral Marketing
Arguably the most fun form of on-line marketing, this involves the creation of games, videos, applications, brand-able software, friend-get-friend activity, emails, graphics and other interactive tools.
The objective is to create something that is so funny, shocking, interesting, intriguing, useful, or captivating that people start forwarding it to their friends. If every person send it to only 5 friends, very quickly the concept will snowball.
Each game, or video, etc. is developed with the client’s marketing message in mind, and always remaining faithful to the client’s core values.
These games and videos are also added to social sites, and other web sites to increase their visibility and reach.
It is not uncommon that a viral advert gets well over 300k views on YouTube alone.
The Internet Marketing Mix
> Web Design and Development > SEO and Search Engine Optimisation > PPC and Google Adwords > Social Media Marketing > Link Generation > Email Marketing > Online Advertising > Viral Marketing > Multi Channel Marketing
