PPC and Google Adwords
Pay–per-click (PPC) is an Internet advertising model where the advertiser only pays when their advert is clicked on. The advertiser also specifies for which search terms he wants the advert to appear.
This makes it one of the most targeted and measurable forms of online advertising. The key to a successful PPC campaign is ensuring a high quality of visitor for the lowest possible price to ensure the highest possible return on investment. We’re not just interested in bringing visitors to your site, we’re interested in creating sales for your company.
Some tips:
- Being in number 1 spot is not always the best
- It is essential to be able to measure your ROI (return on investment)
- Even if you perform well in natural search results, PPC can increase your company’s profile, credibility and performance
- Be very specific, the shotgun approach is costly and doesn’t give the desired results.
The Internet Marketing Mix
> Web Design and Development > SEO and Search Engine Optimisation > PPC and Google Adwords > Social Media Marketing > Link Generation > Email Marketing > Online Advertising > Viral Marketing > Multi Channel Marketing
