Blackberry (Mobotel)
Promotional campaign for the launch of the new Blackberry 8900 for Mobotel UK.
Directed at the UK market of Blackberry business clients, this campaign involved the development of a direct emailing campaign and a landing pad for data-capture and to incentivise sales.
The direct marketing strategy involved database emailing segmentation, the design and development of personalised newsletters as well as full tracking and reporting of visitors statistics including a behavioural analysis.
www.blackberry-8900.co.uk
